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PBHS, Inc. Now Part of The DEKA Difference™ Practice Growth Initiative
July 26, 2009 -- DEKA Laser Technologies, Inc. and PBHS Inc. today announced the formation of a new strategic alliance. Effective immediately, PBHS Inc. will integrate website development, online social marketing and practice marketing services into a DEKA sponsored practice growth initiative. PBHS Dental Practice Marketing will comprise one of the new services available to future DEKA customers as a part of The DEKA Difference™.

"The powerful combination of PBHS Practice Marketing and Website Design Services with DEKA's dental laser systems and practice integration initiatives will enhance the growth of every participating DEKA customer," says Jay Levine, President of PBHS Inc. "PBHS has paved the way for the dental community to utilize all forms of media, from print to internet based technologies in order to better promote the practice, increase awareness of laser dentistry and facilitate case acceptance."

"Our mission is to make laser dentistry part of everyday dentistry through outstanding technology, education and practice marketing services," states Tom Stratton, President of DEKA Laser Technologies. "The DEKA Difference is designed to assist our customers with achieving their practice growth objectives."

Orders on any new CO2 dental laser will include a wide range of practice growth services. DEKA Product Specialists will help clinicians evaluate which practice growth initiatives are appropriate for each individual practice. Practice marketing services will include website development and search engine marketing, practice branding, and direct marketing services.

About PBHS: PBHS is the leading provider of website design and online search engine marketing services for the healthcare community. PBHS was founded in 1977 and works with over 4,500 practices. Since 1995, PBHS has developed web sites for practices throughout the world. PBHS is a privately held company headquartered in Pomona, New York with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd, Ste 200, Santa Rosa, CA 95403 (800) 840-5383. http://www.pbhs.com

EL.EN. GROUP HIRES DENTAL INDUSTRY VETERANS TO LEAD NORTH AMERICAN DENTAL LASER SUBSIDIARY

Florence, Italy-El.En. Group announced today the appointment of a new management team to lead its North American Dental business, currently known as DEKA Laser Technologies, LLC. The new management team includes dental industry veterans Tom Stratton and Michel Madeira. Prior to DEKA, Mr. Stratton was the General Manager of the Dental Implant Division of Dentsply International. Mr. Stratton brings over 17 years of leadership experience within the dental industry and will serve as the President of DEKA Laser Technologies, Inc. Michel Madeira will serve as Vice President of Sales and Marketing. Prior to DEKA, Mr. Madeira held the position of Vice President of Sales Americas for Zimmer Dental and brings over 13 years of sales and marketing experience within the dental industry. Gabriele Clementi, President of El. En. Group commented, “The new team will implement a strategy to achieve rapid and sustainable growth built on the foundation of our outstanding scientifically backed products, strong technical support and excellent customer relationships”. Clementi further stated,"The new management team’s proven capability in growing dental businesses through value-added education programs, strategic partnerships and sales force optimization is critical as adoption of lasers increases with the analog to digital trend within dentistry". The company, DEKA Laser Technologies, Inc. will be based in the San Diego, CA. area.

Chris Justen, Ph.D., Managing Director of DEKA Laser Technologies, LLC. will transition into a consultant role for the new company. Gabriele Clementi stated, “Chris has been an integral part of our team and success from the beginning, he launched and grew our US dental business, and we are thrilled that he is going to support the new management team as a Scientific Advisor".

DEKA is one of the dental and medical divisions of the El.En. Group, the Italian leader on the laser market and one of the first operators in this field in the world. El.En. S.p.A. is the parent company of this high-tech Industrial Group operating in the laser sector which, thanks to its own technology and know-how, produces multidisciplinary laser sources (gas, semiconductor, solid state and liquid) and innovative laser systems for a wide range of applications.

El.En. Group designs, manufactures, markets and services on a worldwide level industrial laser systems for applications ranging from cutting, marking and welding of metals, wood, plastics and glass, to the decorating of leather and fabrics and the conservative restoration of artworks, as well as medical laser systems for aesthetic, dental, surgical, therapeutic and several other medical applications.

DEKA LASER TECHNOLOGIES EXPANDS WITH OPENING OF NEW HEADQUARTERS

Carlsbad-DEKA Laser Technologies, Inc. announced today that the company is scheduled to move into its new headquarters in Carlsbad, California on March 2, 2009. The company will close its smaller Ft. Lauderdale office, but will continue to maximize and fully staff its DEKA National Training Center in Ft. Lauderdale, Florida. Tom Stratton, President of DEKA Laser Technologies, Inc. commented “our objective in this move is to prepare the company for rapid growth in the dental laser market by expanding our operational, education and product training capabilities while making this transition invisible to the customer”. Mr. Stratton further stated, “along with the expanded headquarters we plan to form key strategic partnerships, increase value added education programs and provide a portfolio of laser systems backed by science”.

DEKA Laser Technologies, Inc. is based in Carlsbad, California. The company markets, distributes and services a full portfolio of laser systems for the dental market.






Press Releases NEWS PBHS, Inc. Now Part of The DEKA Difference™ Practice Growth Initiative July 26, 2009 -- DEKA Laser Technologies, Inc. and PBHS Inc. today announced the formation of a new strategic alliance. Effective immediately, PBHS Inc. will integrate website development, online social marketing and practice marketing services into a DEKA sponsored practice growth initiative. PBHS Dental Practice Marketing will comprise one of the new services available to future DEKA customers as a part of The DEKA Difference™. "The powerful combination of PBHS Practice Marketing and Website Design Services with DEKA's dental laser systems and practice integration initiatives will enhance the growth of every participating DEKA customer," says Jay Levine, President of PBHS Inc. "PBHS has paved the way for the dental community to utilize all forms of media, from print to internet based technologies in order to better promote the practice, increase awareness of laser dentistry and facilitate case acceptance." "Our mission is to make laser dentistry part of everyday dentistry through outstanding technology, education and practice marketing services," states Tom Stratton, President of DEKA Laser Technologies. "The DEKA Difference is designed to assist our customers with achieving their practice growth objectives." Orders on any new CO2 dental laser will include a wide range of practice growth services. DEKA Product Specialists will help clinicians evaluate which practice growth initiatives are appropriate for each individual practice. Practice marketing services will include website development and search engine marketing, practice branding, and direct marketing services. About PBHS: PBHS is the leading provider of website design and online search engine marketing services for the healthcare community. PBHS was founded in 1977 and works with over 4,500 practices. Since 1995, PBHS has developed web sites for practices throughout the world. PBHS is a privately held company headquartered in Pomona, New York with offices in both New York and California. PBHS can be reached at 3785 Brickway Blvd, Ste 200, Santa Rosa, CA 95403 (800) 840-5383. http://www.pbhs.com EL.EN. GROUP HIRES DENTAL INDUSTRY VETERANS TO LEAD NORTH AMERICAN DENTAL LASER SUBSIDIARY Florence, Italy-El.En. Group announced today the appointment of a new management team to lead its North American Dental business, currently known as DEKA Laser Technologies, LLC. The new management team includes dental industry veterans Tom Stratton and Michel Madeira. Prior to DEKA, Mr. Stratton was the General Manager of the Dental Implant Division of Dentsply International. Mr. Stratton brings over 17 years of leadership experience within the dental industry and will serve as the President of DEKA Laser Technologies, Inc. Michel Madeira will serve as Vice President of Sales and Marketing. Prior to DEKA, Mr. Madeira held the position of Vice President of Sales Americas for Zimmer Dental and brings over 13 years of sales and marketing experience within the dental industry. Gabriele Clementi, President of El. En. Group commented, “The new team will implement a strategy to achieve rapid and sustainable growth built on the foundation of our outstanding scientifically backed products, strong technical support and excellent customer relationships”. Clementi further stated,"The new management team’s proven capability in growing dental businesses through value-added education programs, strategic partnerships and sales force optimization is critical as adoption of lasers increases with the analog to digital trend within dentistry". The company, DEKA Laser Technologies, Inc. will be based in the San Diego, CA. area. Chris Justen, Ph.D., Managing Director of DEKA Laser Technologies, LLC. will transition into a consultant role for the new company. Gabriele Clementi stated, “Chris has been an integral part of our team and success from the beginning, he launched and grew our US dental business, and we are thrilled that he is going to support the new management team as a Scientific Advisor". DEKA is one of the dental and medical divisions of the El.En. Group, the Italian leader on the laser market and one of the first operators in this field in the world. El.En. S.p.A. is the parent company of this high-tech Industrial Group operating in the laser sector which, thanks to its own technology and know-how, produces multidisciplinary laser sources (gas, semiconductor, solid state and liquid) and innovative laser systems for a wide range of applications. El.En. Group designs, manufactures, markets and services on a worldwide level industrial laser systems for applications ranging from cutting, marking and welding of metals, wood, plastics and glass, to the decorating of leather and fabrics and the conservative restoration of artworks, as well as medical laser systems for aesthetic, dental, surgical, therapeutic and several other medical applications. DEKA LASER TECHNOLOGIES EXPANDS WITH OPENING OF NEW HEADQUARTERS Carlsbad-DEKA Laser Technologies, Inc. announced today that the company is scheduled to move into its new headquarters in Carlsbad, California on March 2, 2009. The company will close its smaller Ft. Lauderdale office, but will continue to maximize and fully staff its DEKA National Training Center in Ft. Lauderdale, Florida. Tom Stratton, President of DEKA Laser Technologies, Inc. commented “our objective in this move is to prepare the company for rapid growth in the dental laser market by expanding our operational, education and product training capabilities while making this transition invisible to the customer”. Mr. Stratton further stated, “along with the expanded headquarters we plan to form key strategic partnerships, increase value added education programs and provide a portfolio of laser systems backed by science”. DEKA Laser Technologies, Inc. is based in Carlsbad, California. The company markets, distributes and services a full portfolio of laser systems for the dental market.
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